The Ultimate Parking Platform

Digitize the Parking Experience for Every Driver

HeroTech is a suite of digital parking tools built to accelerate revenue for venues, lots and garages. It’s everything you need to process payments, create operational efficiency and provide a frictionless parking experience – all in one multi-talented platform.



Speed up & streamline end-to-end event parking operations



Nix the tickets & provide a fully digital valet exxperience



Quickly create & send comped or validated parking passes

Pedal-to-the-Metal Revenue Acceleration

Speedy Payment Processing
Swipe and scan credit cards, barcodes and RFIDs with a lightweight handheld device

Action-Ready Analytics
Rely on real-time data to keep track of cars parked and measure future demand

Cash-Free Transactions
Improve accounting accuracy and make your customer experience more convenient

Flexible Solutions
Use our full product suite for end-to-end coverage or cherry pick what works for you

Easier Everyday Operations
Record customer data, reconcile transactions and create custom reports

Increased Customer Loyalty
Set up stress-free parking that wins over new customers and keeps current ones happy


All-in-One Point of Sale Solution for Events & Venues

  • Keeps payment and inventory flows in one simple system
  • Handheld device processes credit cards, cash, RFID cards and pre-paid parking
  • Unified payment redemption module allows for easy post-event data analysis
  • Lessens entry and exit congestion with lightning-fast processing times
  • Integrates with ticketing platforms including Fortress and Ticketmaster
  • Optional Bluetooth for printing customer receipts and distributing shift, batch and cash-out reports
  • Syncs with online reservation platforms

Over the past two years, the Tampa Bay Rays have parked 286,162 cars at an average of just 3 seconds each.

Learn more about EventHero


Digital Ticketing Tool for Valet Managers & Attendants

  • Digitizes the valet ticketing process from start to finish
  • Handheld device uploads vehicle information by scanning VINs
  • Lets customers manage reservations, request cars and communicate with valets via smartphone
  • Displays real-time operational snapshots online or through a mobile app
  • Tracks and records valet activities by attendant, location and more
  • Mobile app records vehicle damage in a snap

Precision Parking contributed to a big-time spike in employee productivity for a business using their valet service.

Learn more about ValetHero


Comped & Validated Parking Management Tool

  • Creates comped and validated parking passes one-off or in batches
  • Delivers parking passes to customers via email or text
  • Notifies you when and where your VIPs arrive so you can greet them
  • Lets you define pricing, timeframe and usage requirements for each pass
  • Integrates with your PARC solution and other revenue systems
  • Provides real-time reporting and inventory management
  • Manages online discounts and promotions

The LA Convention Center digitizes the parking experience for guests by delivering comped parking passes via email or text.

Learn more about VIPHero

Ready to Get in the Driver's Seat?

Let's meet for 30 minutes to figure out which mix of HeroTech tools works for you.

Your True Partner in Parking Technology

We believe that managing complex garage, lot and venue parking operations doesn’t need to feel like parallel parking… uphill… in a hurricane. Partnering with us equips your team with a serious parking tech geek – someone who delivers innovative new tools and technologies that help your business run like a dream. You can rely on us to stay ahead of the trends while you focus on what you do best: growing, scaling and earning more revenue.
What features should we build for you next? Let us know and we’ll make it happen.