Content Marketing Specialist

Marketing · Chicago, USA

Position Details

SpotHero is seeking a Content Marketing Specialist to join our growing B2B Marketing team! We’re looking for a strong, self-motivated writer with experience crafting both short- and long-form copy for multi-touch marketing campaigns. You’d be responsible for creating content and campaigns from start to finish: from identifying topics for and writing engaging long-form content for lead gen/nurture to promoting those assets through social media, email, events, and other channels. You’ll also apply your expertise to sales materials like slick sheets and sales decks. If you’re a creative, collaborative writer who’s ready to help position SpotHero as a mobility industry leader while enabling the acquisition of new clients and partners, then this is the role for you!


Who we are: SpotHero is a fast-growing market leader disrupting the mobility space. Drivers across the nation use the SpotHero mobile app, website, and connected car integrations to reserve convenient, affordable parking. Parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace.


What will you do?

  • Write long-form content for lead generation and lead nurture (ebooks, whitepapers, infographics) to be used in marketing automation campaigns.
  • Create sales enablement materials, including decks, one-sheeters, and other materials, as needed.
  • Source and write case studies, client stories, and testimonials.
  • Campaign copy for B2B, Marketing, and other non consumer facing audiences.
  • Secure and create content for conferences, including presentations and panels.
  • Manage event coordination and conference logistics.
  • Identify and evaluate advertising and promotional opportunities.
  • Lead social media promotion for events, press, and publication.
  • Write monthly articles for parking trades.
  • Write copy for consumer transactional email campaigns.


You are:

  • Proactive. You are inspired by taking initiative, developing new strategies, and thinking about what’s next.
  • A strong writer. People have always said you could be a writer, and you are confident and effective in written communication.
  • Detail-oriented. You will be trusted with one of SpotHero’s most delicate relationships -will need to check your work, and check it again.
  • A creative thinker. There is no right way to do this job, you like thinking outside the box and come up with innovative solutions.


What you bring:

  • 3-5 years relevant experience working on a B2B technology solution required
  • Experience with B2C marketing preferred
  • Experience with WordPress required, CSS/HTML experience preferred
  • Extremely strong writing skills—you’ll be drafting and editing a lot of content. Journalism background a plus (we’ll be asking for writing samples)
  • Proven ability to meet strict deadlines


What we are offering:

  • Career game changer – A truly unique experience to work for a fast-growing startup in a role with unlimited potential for growth.
  • Excellent benefits – We cover up to 90% of Medical Premiums, 50% of Dental & Vision Premiums, and offer company sponsored Life Insurance.
  • Flexible PTO policy, generous parental leave, 401k retirement savings plan, and great work/life balance – We value and support each individual team member.
  • Fun perks like snacks, catered lunches, happy hours, wellness programs, and SpotHero swag.
  • Annual parking stipend (duh – we help people park!).
  • The opportunity to collaborate with fun, innovative, and passionate people in a casual, yet highly productive atmosphere.
  • A workplace recognized as the Best Consumer Web Company by Built in Chicago, Top Company Culture by Entrepreneur, a Top Workplace by Chicago Tribune, and one of Chicago’s Best Places to Work for Women Under 35 by Crain’s Chicago Business.