About Spothero

Our Mission

We’re on a mission to empower people to get everywhere, easier!
By designing better ways to find, reserve and pay for parking, we make life easier, our cities more accessible, and our world more connected.

Our Core Values

Drivers Get the Right of Way

We take the Hero in our name seriously, and we go the extra mile to make sure drivers have an experience we're proud of.

Fuel Relationships

We believe in nurturing relationships with drivers, partners, co-workers and investors. Together, we become our greatest.

Drive Growth

We are committed to growing our people and our business, and we're not afraid to take calculated risks to realize a better future.

Act Like You’re in the Driver’s Seat

We believe everyone should act like an owner. This means embracing freedom, taking responsibility, and controlling your own destiny.

Remember to Signal

We value transparency, clear communication, and asking the hard questions. When we're informed, we're engaged.

Don’t Get Stuck in Traffic

We focus on what success looks like and never let roadblocks stand in the way of progress.

Enjoy the Ride

Have some fun, dammit.

Our Story

Since launching in 2011, SpotHero has been paving the way for millions of drivers to easily find affordable parking at more than 5,000 garages, lots, and valets in major U.S. cities.

As the #1 downloaded parking reservation app, SpotHero provides easy parking for all, one spot at a time. Based in Chicago, SpotHero is led by founders Mark Lawrence & Larry Kiss.


Mark Lawrence

Co-Founder, Chief Executive Officer

As Co-­Founder and CEO of SpotHero, Mark Lawrence is responsible for the overall vision and strategic direction for the company. Mark was named to Crain’s Chicago Business #Tech50 ranking of the most influential people in the local technology community. He was also selected for the National Parking Association’s inaugural 40 Under 40 class in 2015.

Mark has penned articles for parking industry publications Parking Today and Parking Magazine and regularly speaks at technology, entrepreneur and parking conferences across the country.

Before founding SpotHero, Mark was a Financial Analyst at Bank of America. Mark graduated with a B.S. in Finance from Bradley University.

Larry Kiss

Co-Founder, Chief Technology Officer

Larry Kiss is the Co-Founder and Chief Technology Officer of SpotHero where he is responsible for setting the technical vision of the company as well as forging strategic partnerships.

Larry spent a number of years designing microprocessors for Advanced Micro Devices and then building mobile devices for Motorola before he founded SpotHero.

Larry received a B.S. in Computer Engineering from the University of Delaware and a Master’s in Electrical Engineering at the University of Colorado at Boulder.

Exec Team

Connie Capone

Chief Financial Officer

Connie Capone is Chief Financial Officer at SpotHero. In this role, she oversees the company’s financial functions as it enters its next phase of growth, and brings
extensive experience from her previous roles in operations, consulting and venture

Prior to SpotHero, Capone served as the CFO and Chief Administrative Officer at
GeoDigital, an Atlanta-based high tech software company. She also spent more than
10 years as a partner at JK&B Capital, with more than $1.1 billion under
management, and founded Venture Capital Advisors. Her earlier roles include a
wide range of positions at PwC, Baxter and Booz Allen Hamilton.

Capone earned her MBA from Harvard Business School and holds a B.S. in Finance
and Marketing from Penn State University, where she was a University Scholar.

Tiffany Voltz

Chief People Officer

With 20 years of experience, Tiffany is thrilled to be leading the Human Resources department at
SpotHero. She oversees the areas of talent management, performance management,
compensation, training and development, benefits strategy and design, and employee relations and

Prior to SpotHero, Tiffany was responsible for heading up the HR, IT & Real Property functions at
Telular Corporation, lead the HR team at Sunstone Imports, Inc. and also worked in talent
management at Manpower. Her passion for people and ability to be both strategic and hands-on has
led to her developing innovative initiatives in performance management, employee engagement,
wellness and recruiting best in class talent.

Tiffany holds both the Senior Professional of Human Resources (SPHR) and the SHRM-SCP
(Senior Certified Professional) certifications and has a Bachelor’s Degree in Human Resources
Management and Organizational Communication from DePaul University.

Anthony Broad-Crawford

Chief Product Officer

As Chief Product Officer at SpotHero, Anthony Broad­-Crawford is responsible for product strategy, focusing on product design, user research, user experience, and data science.

Previously, Anthony was Chief Technology Officer at Fooda, where he led product, design and engineering. He also held executive positions at GiveForward, StartupBus, and Within3, where he was a co­founder.

Anthony graduated with a B.S. in Computer Science from Bowling Green State University and has created nine patent-­receiving technologies.

Adam Zilberbaum

Senior Vice President of Tech Tools & Partnerships

Adam Zilberbaum is Senior Vice President of Tools, Technology and Partnerships at SpotHero. In this role, he oversees the company’s partnerships and SaaS business lines and well as new technology based initiatives.

Adam joined SpotHero in 2017 through SpotHero’s acquisition of Parking Panda, where he was the CEO and Founder. He led Parking Panda in strategy and vision and grew the business from 2 to 30 employees, launched multiple business lines, secured over 800 partners and 3,000 locations across 45 markets in North America.

Adam has written and spoken at multiple parking industry shows and trade publications. He was also selected for the National Parking Association’s 40 Under 40 class in 2016.

Before Parking Panda Adam spent time running his own consulting firm. Adam graduated with a B.S. in Computer Information Systems.

Elan Mosbacher

Senior Vice President of Strategy & Operations

Elan Mosbacher is Senior Vice President of Strategy & Operations at SpotHero. In this role, he oversees the company’s strategy, business development relationships and new business initiatives.

Elan joined SpotHero in 2013 and led the marketing department for three years. Prior to SpotHero, he led marketing and business development teams at two venture capital funded startups—an ecommerce company with over a million members which was acquired, and a B2B software company with over 125 employees.

He also spent time in consulting, venture capital, and banking.He earned his MBA from Northwestern’s Kellogg School of Management and a B.S. in Finance from University of Maryland.

Kristen Cho

Vice President of Marketing

Kristen Cho is the VP of Marketing  at SpotHero, where she oversees user acquisition and retention across digital and offline channels. Kristen’s responsibilities include leading SpotHero’s marketing strategy and execution such as search engine marketing, digital and traditional advertising, social media, content marketing, partnerships, and CRM.

Prior to SpotHero, Kristen was VP/Director of Performance Media and Search Marketing at DigitasLBi. Kristen graduated with a B.A. in Chinese and English from Williams College.

Matt Sullivan

Head of Supply

In his three years of holding sales leadership roles at SpotHero, Matt has driven a variety of strategic initiatives that capture demand, increase efficiency and maximize revenue for SpotHero’s parking partners in markets across all of North America. He now leads SpotHero’s entire sales organization as Head of Supply. Matt hails from San Diego and graduated from UC San Diego, and he has a proven track record of success over 20+ years of customer service, account management and sales management.

Kevin Sherlock

Head of Legal

A Chicago native, Kevin Sherlock serves as SpotHero’s Head of Legal and is a member of the Company’s executive leadership team. Kevin is responsible for managing and overseeing all of the Company’s legal affairs, risk management and insurance practices and corporate governance matters, working closely with all levels of leadership at the Company. Prior to joining SpotHero, Kevin was lead M&A counsel at Groupon and, before that, an attorney with the Chicago law firm Mayer Brown LLP, where he focused primarily on corporate and commercial transactions.

Kevin graduated with high distinction from The University of Iowa College of Law, where he served as Editor in Chief of the Iowa Law Review. He also received his bachelor’s degree from The University of Iowa and was a five-year member of the Iowa football team, playing fullback on two Big Ten championship teams.

Leah Potkin

Director of People

Leah Potkin is Director of People at SpotHero, where she oversees talent and is focused on creating a culture of happy employees and continuous innovation. Leah joined SpotHero in 2013 as the first customer support representative, and built the department from ground up, serving as the Head of Customer Care until summer 2017, and constantly finding ways to improve operations to benefit the customer. Prior to SpotHero, Leah honed her relationship-building skills at Groupon, where she developed an appreciation for connecting with partners and customers alike.

Leah graduated with a B.A. in English from University of Michigan and is working towards her MBA from Northwestern University, Kellogg School of Management, with an expected graduation in spring 2018.

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