About Spothero

Our Mission

We’re on a mission to empower people to get everywhere, easier!
By designing better ways to find, reserve and pay for parking, we make life easier, our cities more accessible, and our world more connected.

Our Core Values

Drivers Get the Right of Way

We take the Hero in our name seriously, and we go the extra mile to make sure drivers have an experience we're proud of.

Fuel Relationships

We believe in nurturing relationships with drivers, partners, co-workers and investors. Together, we become our greatest.

Drive Growth

We are committed to growing our people and our business, and we're not afraid to take calculated risks to realize a better future.

Act Like You’re in the Driver’s Seat

We believe everyone should act like an owner. This means embracing freedom, taking responsibility, and controlling your own destiny.

Remember to Signal

We value transparency, clear communication, and asking the hard questions. When we're informed, we're engaged.

Don’t Get Stuck in Traffic

We focus on what success looks like and never let roadblocks stand in the way of progress.

Enjoy the Ride

Have some fun, dammit.

Our Story

Since launching in 2011, SpotHero has been paving the way for millions of drivers to easily find affordable parking at more than 5,000 garages, lots, and valets in major U.S. cities.

As the #1 downloaded parking reservation app, SpotHero provides easy parking for all, one spot at a time. Based in Chicago, SpotHero is led by founders Mark Lawrence & Larry Kiss.


Mark Lawrence

Co-Founder, Chief Executive Officer

As Co-­Founder and CEO of SpotHero, Mark Lawrence is responsible for the overall vision and strategic direction for the company. Mark was named to Crain’s Chicago Business #Tech50 ranking of the most influential people in the local technology community. He was also selected for the National Parking Association’s inaugural 40 Under 40 class in 2015.

Mark has penned articles for parking industry publications Parking Today and Parking Magazine and regularly speaks at technology, entrepreneur and parking conferences across the country.

Before founding SpotHero, Mark was a Financial Analyst at Bank of America. Mark graduated with a B.S. in Finance from Bradley University.

Larry Kiss

Co-Founder, Chief Technology Officer

Larry Kiss is the Co-Founder and Chief Technology Officer of SpotHero where he is responsible for setting the technical vision of the company as well as forging strategic partnerships.

Larry spent a number of years designing microprocessors for Advanced Micro Devices and then building mobile devices for Motorola before he founded SpotHero.

Larry received a B.S. in Computer Engineering from the University of Delaware and a Master’s in Electrical Engineering at the University of Colorado at Boulder.

Exec Team

Trish Lukasik

Chief Operating Officer

Trish Lukasik is Chief Operating Officer at SpotHero. As COO, Trish’s priority is accelerating the growth of both the B2C and B2B sides of SpotHero’s parking marketplace with a focus on sales, marketing, and customer care. Lukasik comes to SpotHero from a distinguished two-decade tenure within the consumer packaged goods industry, most recently at PepsiCo. There, Trish served at the Chief Customer Officer for a $10 billion brand portfolio including Gatorade, Tropicana, Naked Juice, IZZE sparkling beverages and Quaker Foods and Snacks. Prior to PepsiCo, Lukasik also worked in finance roles at Procter and Gamble and The Coca-Cola Company.

Trish serves on the board of Sargento Foods and is active in The Chicago Network, The Executives’ Club of Chicago, The Committee of 200, The Economic Club of Chicago and is a Henry Crown Fellow of the Aspen Institute. She earned a B.S. in Finance and Economics at Miami University, where she was a Presidential Scholar, and holds an MBA from the Goizueta Business School of Emory University.

Anthony Broad-Crawford

Chief Product Officer

As Chief Product Officer at SpotHero, Anthony Broad­-Crawford is responsible for product strategy, focusing on product design, user research, user experience, and data science.

Previously, Anthony was Chief Technology Officer at Fooda, where he led product, design and engineering. He also held executive positions at GiveForward, StartupBus, and Within3, where he was a co­founder.

Anthony graduated with a B.S. in Computer Science from Bowling Green State University and has created nine patent-­receiving technologies.

Jason Pinter

Vice President of Finance & Administration

Jason Pinter is Vice President of Finance & Administration at SpotHero where he is responsible for leading the finance, accounting, legal, human resources and administrative functions of the business. Jason is a local tech veteran and joined SpotHero in 2015 after spending 10+ years working at Chicago-based digital technology companies including Orbitz and DialogTech (formerly Ifbyphone). At Orbitz, Jason served on the core finance team for a global online travel roll-up with Cendant Corp, the subsequent breakup and sale to the Blackstone Group, and IPO of Orbitz Worldwide in 2007 for a  market cap of $1.5B.

Jason earned a B.S. in Finance from Indiana University and received his MBA from the Kellogg School of Management at Northwestern University.

Adam Zilberbaum

Senior Vice President of Tech Tools & Partnerships

Adam Zilberbaum is Senior Vice President of Tools, Technology and Partnerships at SpotHero. In this role, he oversees the company’s partnerships and SaaS business lines and well as new technology based initiatives.

Adam joined SpotHero in 2017 through SpotHero’s acquisition of Parking Panda, where he was the CEO and Founder. He led Parking Panda in strategy and vision and grew the business from 2 to 30 employees, launched multiple business lines, secured over 800 partners and 3,000 locations across 45 markets in North America.

Adam has written and spoken at multiple parking industry shows and trade publications. He was also selected for the National Parking Association’s 40 Under 40 class in 2016.

Before Parking Panda Adam spent time running his own consulting firm. Adam graduated with a B.S. in Computer Information Systems.

Elan Mosbacher

Vice President of Strategy & Partnerships

Elan Mosbacher is Vice President of Strategy & Partnerships at SpotHero. In this role, he oversees the company’s strategy, business development relationships and new business initiatives.

Elan joined SpotHero in 2013 and led the marketing department for three years. Prior to SpotHero, he led marketing and business development teams at two venture capital funded startups—an ecommerce company with over a million members which was acquired, and a B2B software company with over 125 employees.

He also spent time in consulting, venture capital, and banking.He earned his MBA from Northwestern’s Kellogg School of Management and a B.S. in Finance from University of Maryland.

Kristen Cho

Vice President of Marketing

Kristen Cho is the VP of Marketing  at SpotHero, where she oversees user acquisition and retention across digital and offline channels. Kristen’s responsibilities include leading SpotHero’s marketing strategy and execution such as search engine marketing, digital and traditional advertising, social media, content marketing, partnerships, and CRM.

Prior to SpotHero, Kristen was VP/Director of Performance Media and Search Marketing at DigitasLBi. Kristen graduated with a B.A. in Chinese and English from Williams College.

Leah Potkin

Head of Customer Care

Leah Potkin is Head of Customer Care at SpotHero, where she oversees the support team and is focused on creating a flawless customer experience.  Leah joined SpotHero in 2013, and has built the support team from the ground up, constantly finding ways to improve operations to benefit the customer. Prior to SpotHero, Leah honed her relationship-building skills at Groupon, where she developed an appreciation for connecting with partners and customers alike.

Leah graduated with a B.A. in English from University of Michigan and is working towards her MBA from Northwestern University, Kellogg School of Management, with an expected graduation in spring 2018.

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