We’re on a mission to empower people to get everywhere, easier!
By designing better ways to find, reserve and pay for parking, we make life easier, our cities more accessible, and our world more connected.
Since launching in 2011, SpotHero has been paving the way for millions of drivers to easily find affordable parking at more than 5,000 garages, lots, and valets in major U.S. cities.
As the #1 downloaded parking reservation app, SpotHero provides easy parking for all, one spot at a time. Based in Chicago, SpotHero is led by founders Mark Lawrence & Larry Kiss.
Co-Founder, Chief Executive Officer
As Co-Founder and CEO of SpotHero, Mark Lawrence is responsible for the overall vision and strategic direction for the company. Mark was named to Crain’s Chicago Business #Tech50 ranking of the most influential people in the local technology community. He was also selected for the National Parking Association’s inaugural 40 Under 40 class in 2015.
Mark has penned articles for parking industry publications Parking Today and Parking Magazine and regularly speaks at technology, entrepreneur and parking conferences across the country.
Before founding SpotHero, Mark was a Financial Analyst at Bank of America. Mark graduated with a B.S. in Finance from Bradley University.
Co-Founder, Chief Technology Officer
Larry Kiss is the Co-Founder and Chief Technology Officer of SpotHero where he is responsible for setting the technical vision of the company as well as forging strategic partnerships.
Larry spent a number of years designing microprocessors for Advanced Micro Devices and then building mobile devices for Motorola before he founded SpotHero.
Larry received a B.S. in Computer Engineering from the University of Delaware and a Master’s in Electrical Engineering at the University of Colorado at Boulder.
Chief Product Officer
As Chief Product Officer at SpotHero, Anthony Broad-Crawford is responsible for product strategy, focusing on product design, user research, user experience, and data science.
Previously, Anthony was Chief Technology Officer at Fooda, where he led product, design and engineering. He also held executive positions at GiveForward, StartupBus, and Within3, where he was a cofounder.
Anthony graduated with a B.S. in Computer Science from Bowling Green State University and has created nine patent-receiving technologies.
Senior Vice President of Tech Tools & Partnerships
Adam Zilberbaum is Senior Vice President of Tools, Technology and Partnerships at SpotHero. In this role, he oversees the company’s partnerships and SaaS business lines and well as new technology based initiatives.
Adam joined SpotHero in 2017 through SpotHero’s acquisition of Parking Panda, where he was the CEO and Founder. He led Parking Panda in strategy and vision and grew the business from 2 to 30 employees, launched multiple business lines, secured over 800 partners and 3,000 locations across 45 markets in North America.
Adam has written and spoken at multiple parking industry shows and trade publications. He was also selected for the National Parking Association’s 40 Under 40 class in 2016.
Before Parking Panda Adam spent time running his own consulting firm. Adam graduated with a B.S. in Computer Information Systems.
Vice President of Strategy & Partnerships
Elan Mosbacher is Vice President of Strategy & Partnerships at SpotHero. In this role, he oversees the company’s strategy, business development relationships and new business initiatives.
Elan joined SpotHero in 2013 and led the marketing department for three years. Prior to SpotHero, he led marketing and business development teams at two venture capital funded startups—an ecommerce company with over a million members which was acquired, and a B2B software company with over 125 employees.
He also spent time in consulting, venture capital, and banking.He earned his MBA from Northwestern’s Kellogg School of Management and a B.S. in Finance from University of Maryland.
Vice President of Marketing
Kristen Cho is the VP of Marketing at SpotHero, where she oversees user acquisition and retention across digital and offline channels. Kristen’s responsibilities include leading SpotHero’s marketing strategy and execution such as search engine marketing, digital and traditional advertising, social media, content marketing, partnerships, and CRM.
Prior to SpotHero, Kristen was VP/Director of Performance Media and Search Marketing at DigitasLBi. Kristen graduated with a B.A. in Chinese and English from Williams College.
Director of People
Leah Potkin is Director of People at SpotHero, where she oversees talent and is focused on creating a culture of happy employees and continuous innovation. Leah joined SpotHero in 2013 as the first customer support representative, and built the department from ground up, serving as the Head of Customer Care until summer 2017, and constantly finding ways to improve operations to benefit the customer. Prior to SpotHero, Leah honed her relationship-building skills at Groupon, where she developed an appreciation for connecting with partners and customers alike.
Leah graduated with a B.A. in English from University of Michigan and is working towards her MBA from Northwestern University, Kellogg School of Management, with an expected graduation in spring 2018.