We’re on a mission to empower people to get everywhere, easier!
By designing better ways to find, reserve and pay for parking, we make life easier, our cities more accessible, and our world more connected.
Since launching in 2011, SpotHero has been paving the way for millions of drivers to easily find affordable parking at more than 5,000 garages, lots, and valets in major U.S. cities.
As the #1 downloaded parking reservation app, SpotHero provides easy parking for all, one spot at a time. Based in Chicago, SpotHero is led by founders Mark Lawrence & Larry Kiss.
Co-Founder, Chief Executive Officer
As Co-Founder and CEO of SpotHero, Mark Lawrence is responsible for the overall vision and strategic direction for the company. Mark was named to Crain’s Chicago Business #Tech50 ranking of the most influential people in the local technology community. He was also selected for the National Parking Association’s inaugural 40 Under 40 class in 2015.
Mark has penned articles for parking industry publications Parking Today and Parking Magazine and regularly speaks at technology, entrepreneur and parking conferences across the country.
Before founding SpotHero, Mark was a Financial Analyst at Bank of America. Mark graduated with a B.S. in Finance from Bradley University.
Co-Founder, Chief Technology Officer
Larry Kiss is the Co-Founder and Chief Technology Officer of SpotHero where he is responsible for setting the technical vision of the company as well as forging strategic partnerships.
Larry spent a number of years designing microprocessors for Advanced Micro Devices and then building mobile devices for Motorola before he founded SpotHero.
Larry received a B.S. in Computer Engineering from the University of Delaware and a Master’s in Electrical Engineering at the University of Colorado at Boulder.
VP of Engineering
Eric Brooke is the Vice President of Software Engineering at SpotHero. In this role, Eric combines his innate curiosity, love of problem-solving and aptitude in empathetic leadership to oversee a team of 50 engineers as they execute on the technical vision of SpotHero’s industry leading platform.
With 15 years of leadership experience across the software engineering field — including 8 years at the executive level, Eric has a demonstrated ability to bring the best out of those he leads. He’s led 31 teams throughout his career, at times through complex and stressful situations, such as a merger of six different organizations, a major organizational restructure and 18-hour days in the thick of election season.
In addition to his visionary leadership, Eric brings deep technical expertise to the role, with experience working on production code for 15 apps, implementing IT infrastructure in 5 organizations, and introducing new software engineering processes in multiple organizations. His passion for technology goes back to his childhood, where he accompanied his father as he repaired mainframes.
Eric took this passion to university, and earned a BSc in Computer Science from the University of Hertfordshire in the United Kingdom. He’s also completed a number of postgraduate courses at British Columbia Institute of Technology (BCIT), Massachusetts Institute of Technology (MIT), and The Open University.
When he’s not leading teams and solving problems, Eric spends his time building new applications, reading the newest science and tech publications, utilizing his Second City-trained improv skills, cooking up unique culinary creations and hiking the great outdoors.
VP of Product
Matt DiBari joined SpotHero in 2019 as Vice President of Product, bringing more than 15 years of experience to the role. At SpotHero, Matt is primarily responsible for product vision and strategy, bringing together his love of product innovation and more than a decade of automotive experience.
Prior to SpotHero, Matt was the Senior Director of Product Management at Cars.com, where he led product management teams working on all aspects of the cars.com marketplace and technologies. Before joining Cars.com, Matt honed his automotive expertise at CDK Global, where he was responsible for a global team developing automotive retail and accounting systems with product revenues of up to $100 million annually.
Matt has a BA in computer science, math, and philosophy from Augustana College and an MS-MIS and MBA from the University of Illinois at Chicago.
Chief People Officer
Beth Hayden joined SpotHero in 2020 as Chief People Officer, bringing more than 18 years of people team leadership experience to the role. Beth is responsible for our people strategy, including talent development and retention, recruiting, culture and vision for organizational growth, design, and engagement. She is passionate about delivering a world-class team experience – empowering, inspiring, and fun!
Prior to SpotHero, Beth led People at two emerging VC and PE backed B2B startups in technology and data solutions. At Backstop Solutions Group, a FinTech, she was responsible for creating a stronger connection between the employee and client experience and measurably advancing the talent brand. Beth was CHRO, Americas for nearly a decade at JLL and contributed to significant growth and scale. Known for being a diversity and inclusion pioneer, she also launched programs to position the organization as an employer of choice. Beth even has exposure to parking from her five years at public REIT Trizec Properties.
Beth earned her MBA from the Kellogg School of Business at Northwestern and holds a BS in Psychology from the University of Illinois. She is also active in the community, serving on various non-profit Boards.
Sr. VP of Strategy & Operations
Elan Mosbacher is Senior Vice President of Strategy & Operations at SpotHero. In this role, he oversees the company’s strategy, business development relationships and new business initiatives.
Elan joined SpotHero in 2013 and led the marketing department for three years. Prior to SpotHero, he led marketing and business development teams at two venture capital funded startups—an ecommerce company with over a million members which was acquired, and a B2B software company with over 125 employees.
He also spent time in consulting, venture capital, and banking.He earned his MBA from Northwestern’s Kellogg School of Management and a B.S. in Finance from University of Maryland.
Chief Marketing Officer
Chris Stevens is the Chief Marketing Officer for SpotHero. Chris brings 25 years of e-commerce and internet advertising experience to SpotHero. He has served with early innovators and startups, transactional intermediaries, enabling technologies, SaaS marketing services, as well as what are now relatively mature online consumer brands.
Prior to joining SpotHero, Chris was the General Manager for Groupon’s travel business and before joining Groupon he served at Orbitz and Expedia in several managerial roles. Prior to Orbitz and Expedia, he served with Worldspan where he oversaw the joint development of airline shopping and booking solutions for online travel agencies together with his oversight of Worldspan’s strategic relationship with Expedia, Inc.
Chris’s breadth of roles includes general business management, consulting, business development, strategic partnerships, paid advertising channels, advertising sales, merchandising, CRM, analytics, systems integration and migration, among others. To clear his mind, Chris enjoys reading, running, and sailing hobbies and he still occasionally dabbles in code for fun or to prototype new ideas. He lives in Evanston, IL and spends time on Martha’s Vineyard where his ancestors settled centuries ago.
Sr. VP of Sales
In his three years of holding sales leadership roles at SpotHero, Matt has driven a variety of strategic initiatives that capture demand, increase efficiency and maximize revenue for SpotHero’s parking partners in markets across all of North America. He now leads SpotHero’s entire sales organization as Head of Supply. Matt hails from San Diego and graduated from UC San Diego, and he has a proven track record of success over 20+ years of customer service, account management and sales management.
VP of Business & Corporate Development
Jim Terpstra serves as SpotHero’s Vice President of Business and Corporate Development and is a member of the Company’s executive leadership team. Jim is responsible for driving growth and executing against SpotHero’s strategy through strategic partnerships and M&A. Prior to joining SpotHero, Jim held various strategic and operational roles at Groupon, most recently as a Senior Director of Corporate Development and the Global Head of Strategy and Transactions for Groupon Coupons. In a prior career, Jim was a corporate attorney focusing on M&A, securities, and general corporate matters at Groupon, Vedder Price, and Mayer Brown LLP.
Jim received his juris doctorate from Chicago-Kent College of Law and his bachelor’s degree in finance from Indiana University.
VP of Sales - North America
VP of Vertical Business Teams
Paolo Lorenzoni is the executive owner of our vertical businesses, including airport, event & monthly. In this role, Paolo is responsible for setting the vision for each business line, leading our cross-functional teams in execution, and accelerating growth by delivering a more tailored user experience.
VP of Enterprise Sales and Client Development
VP of Finance & Accounting
Sandy Schwarz is the VP of Finance and Accounting and brings more than 15 years of corporate finance experience to her role at SpotHero, where she works cross-functionally to ensure that all of SpotHero’s financials are in tip top shape. Sandy joined SpotHero as Controller in 2017 and has helped transform SpotHero’s financial reporting to meet the growing needs of our internal management and investors. Before joining SpotHero Sandy held accounting and finance leadership roles in both Chicago and New York City at Britannica, MMPI, and Bumble and bumble. She is a CPA and has a Bachelor of Science degree in Accountancy from DePaul University.
A Chicago native, Kevin Sherlock serves as SpotHero’s General Counsel and is a member of the Company’s executive leadership team. Kevin is responsible for managing and overseeing all of the Company’s legal affairs, risk management and insurance practices and corporate governance matters, working closely with all levels of leadership at the Company. Prior to joining SpotHero, Kevin was lead M&A counsel at Groupon and, before that, an attorney with the Chicago law firm Mayer Brown LLP, where he focused primarily on corporate and commercial transactions.
Kevin graduated with high distinction from The University of Iowa College of Law, where he served as Editor in Chief of the Iowa Law Review. He also received his bachelor’s degree from The University of Iowa and was a five-year member of the Iowa football team, playing fullback on two Big Ten championship teams.