About Spothero

Our Mission

We’re on a mission to empower people to get everywhere, easier!
By designing better ways to find, reserve and pay for parking, we make life easier, our cities more accessible, and our world more connected.

Our Core Values

Give Drivers the Right of Way

We take the Hero in our name seriously, and we go the extra mile to make sure our drivers have an experience we're proud of.

Drive Growth

We venture outside our comfort zones to accelerate company and individual growth. With a desire to learn and willingness to teach, reflection on the losses as well as the wins, and sharing and seeking of candid feedback, we drive ourselves and the company forward.

Fuel Relationships

We believe strong relationships are the core of high-functioning teams. We build these relationships by intentionally getting to know one another, taking accountability for our work, showing vulnerability, and remembering that trust is a two-way street.

Don't Get Stuck in Traffic

We believe in empowering people to use their unique voices to solve problems and find different routes to success. With the humility to ask for help, the flexibility to adapt, and the resilience to chart the uncharted, there are no limits to what can be achieved.

Remember to Signal

We all strive to do our part in communicating openly and honestly with each other in moments big and small. This means sharing ideas, keeping stakeholders informed, explaining the “why” behind decisions, and doing so with care.

Respect Fellow Drivers

We believe in respecting our fellow teammates and creating a safe space for people to get from here to there. This means listening, assuming positive intent, and seeking to understand different perspectives.

Enjoy the Ride

Laugh, feel the wind in your hair, and remember not to take yourself too seriously.

Our Story

Since launching in 2011, SpotHero has been paving the way for millions of drivers to easily find affordable parking at more than 8,000 garages, lots, and valets in over 300 major North American cities.

As the #1 downloaded parking reservation app, SpotHero provides easy parking for all, one spot at a time. Based in Chicago, SpotHero is led by founders Mark Lawrence & Larry Kiss.


Mark Lawrence

Co-Founder, Chief Executive Officer

Mark Lawrence (he/him/his) is Co-Founder and CEO of SpotHero, the digital parking leader and only independent off-street parking marketplace in North America. Millions of drivers use SpotHero’s mobile apps and website to find, book and access off-street parking in over 7,500 locations across 300 cities in the U.S. and Canada. With $120 million in funding to date, SpotHero powers leading operator partners to data-driven decisions with SpotHero’s AI-powered dynamic pricing platform, SpotHero IQ.

As CEO, Mark drives the overall vision and strategic direction for SpotHero, recognized by TIME magazine as one of 50 Genius Companies inventing the future. Before founding SpotHero, Mark was a Financial Analyst at Bank of America. Mark graduated with a B.S. in Finance from Bradley University.

Larry Kiss

Co-Founder, Chief Architect Officer

Larry Kiss (he/him/his) is the Co-Founder and Chief Architect Officer of SpotHero where he is responsible for setting the technical vision of the company as well as forging strategic partnerships.

Larry spent a number of years designing microprocessors for Advanced Micro Devices and then building mobile devices for Motorola before he founded SpotHero.

Larry received a B.S. in Computer Engineering from the University of Delaware and a Master’s in Electrical Engineering from the University of Colorado at Boulder.

Exec Team

Varvara Alva

Chief Financial Officer

Varvara Alva (she/her/hers) brings an extensive background in strategic finance, scaling financial operations, and capital raising to SpotHero, including both fast-growth startup and public company experience under her belt. Most recently, Alva served as Chief Financial Officer at Chicago-based startup BenchPrep, a cloud-based enterprise SAAS learning company serving the professional education market. Before BenchPrep, Alva spent nearly 10 years at Gogo, an in-flight connectivity company, where she held a number of leadership roles and helped lead its IPO.

Eric Brooke

Chief Technology Officer

Eric Brooke (they/them/theirs) is the Chief Technology Officer at SpotHero. In this role, Eric combines their innate curiosity, love of problem-solving, and aptitude in empathetic leadership to oversee a team of 50 engineers as they execute on the technical vision of SpotHero’s industry-leading platform.

With 15 years of leadership experience across the software engineering field — including 8 years at the executive level, Eric has a demonstrated ability to bring the best out of those he leads. They have led 31 teams throughout their career, at times through complex and stressful situations, such as a merger of six different organizations, a major organizational restructure, and 18-hour days in the thick of election season.

In addition to their visionary leadership, Eric brings deep technical expertise to the role, with experience working on production code for 15 apps, implementing IT infrastructure in 5 organizations, and introducing new software engineering processes in multiple organizations. Their passion for technology goes back to their childhood, where they accompanied their father as he repaired mainframes.

Eric took this passion to university and earned a BSc in Computer Science from the University of Hertfordshire in the United Kingdom. They’ve also completed a number of postgraduate courses at the British Columbia Institute of Technology (BCIT), Massachusetts Institute of Technology (MIT), and The Open University.

When they’re not leading teams and solving problems, Eric spends their time building new applications, reading the newest science and tech publications, utilizing their Second City-trained improv skills, cooking up unique culinary creations, and hiking the great outdoors.

Matt DiBari

Chief Product Officer

Matt DiBari (he/him/his) is Chief Product Officer at SpotHero. He joined SpotHero in 2019 as VP of Product, bringing more than 15 years of experience to the role. At SpotHero, Matt is primarily responsible for product vision and strategy, bringing together his love of product innovation and more than a decade of automotive experience.

Prior to SpotHero, Matt was the Senior Director of Product Management at Cars.com, where he led product management teams working on all aspects of the cars.com marketplace and technologies. Before joining Cars.com, Matt honed his automotive expertise at CDK Global, where he was responsible for a global team developing automotive retail and accounting systems with product revenues of up to $100 million annually.

Matt has a BA in computer science, math, and philosophy from Augustana College and an MS-MIS and MBA from the University of Illinois at Chicago.

Beth Hayden

Chief People Officer

Beth Hayden (she/her/hers) joined SpotHero in 2020 as Chief People Officer, bringing more than 18 years of people team leadership experience to the role. Beth is responsible for our people strategy, including talent development and retention, recruiting, culture, and vision for organizational growth, design, and engagement. She is passionate about delivering a world-class team experience – empowering, inspiring, and fun!

Prior to SpotHero, Beth led People at two emerging VC and PE-backed B2B startups in technology and data solutions. At Backstop Solutions Group, a FinTech, she was responsible for creating a stronger connection between the employee and client experience and measurably advancing the talent brand. Beth was CHRO, Americas for nearly a decade at JLL and contributed to significant growth and scale. Known for being a diversity and inclusion pioneer, she also launched programs to position the organization as an employer of choice. Beth even has exposure to parking from her five years at public REIT Trizec Properties.

Beth earned her MBA from the Kellogg School of Business at Northwestern and holds a BS in Psychology from the University of Illinois. She is also active in the community, serving on various non-profit Boards.

Kevin Sherlock

General Counsel & Corporate Secretary

A Chicago native, Kevin Sherlock (he/him/his) serves as SpotHero’s General Counsel and is a member of the Company’s executive leadership team. Kevin is responsible for managing and overseeing all of the Company’s legal affairs, risk management, insurance practices, and corporate governance matters, working closely with all levels of leadership at the Company. Prior to joining SpotHero, Kevin was lead M&A counsel at Groupon and, before that, an attorney with the Chicago law firm Mayer Brown LLP, where he focused primarily on corporate and commercial transactions.

Kevin graduated with high distinction from The University of Iowa College of Law, where he served as Editor in Chief of the Iowa Law Review. He also received his bachelor’s degree from The University of Iowa and was a five-year member of the Iowa football team, playing fullback on two Big Ten championship teams.

Chris Stevens

Chief Marketing Officer

Chris Stevens (he/him/his) is the Chief Marketing Officer for SpotHero. Chris brings 25 years of e-commerce and internet advertising experience to SpotHero.  He has served with early innovators and startups, transactional intermediaries, enabling technologies, SaaS marketing services, as well as what are now relatively mature online consumer brands.

Prior to joining SpotHero, Chris was the General Manager for Groupon’s travel business and before joining Groupon he served at Orbitz and Expedia in several managerial roles. Prior to Orbitz and Expedia, he served with Worldspan where he oversaw the joint development of airline shopping and booking solutions for online travel agencies together with his oversight of Worldspan’s strategic relationship with Expedia, Inc.

Chris’s breadth of roles includes general business management, consulting, business development, strategic partnerships, paid advertising channels, advertising sales, merchandising, CRM, analytics, systems integration, and migration, among others. To clear his mind, Chris enjoys reading, running, and sailing hobbies and he still occasionally dabbles in code for fun or to prototype new ideas. He lives in Evanston, IL, and spends time on Martha’s Vineyard where his ancestors settled centuries ago.

Matt Sullivan

Chief Revenue Officer

In his five years of holding sales leadership roles at SpotHero, Matt (he/him/his) has driven a variety of strategic initiatives that capture demand, increase efficiency and maximize revenue for SpotHero’s parking partners in markets across all of North America. He leads SpotHero’s sales, account management, and revenue operations teams as Chief Revenue Officer. Matt hails from San Diego and graduated from UC San Diego, and he has a proven track record of success over 20+ years of customer service, account management, and sales management.

John Horton

SVP of Sales - North America

John Horton (he/him/his) is Senior Vice President of Sales – North America at SpotHero. In this role, he oversees the Sales team at SpotHero. He organizes sales strategies, drives account growth, and fosters new customer acquisitions. John also supports with SpotHero’s overall strategy.
John joined SpotHero in 2015 and led the Sales & Operations teams on the East Coast as General Manager. Prior to SpotHero, he held a leadership position at Zipcar focusing on parking Zipcars fleet across the globe. John has over 10 years of mobility experience. He is from upstate New York and has a Bachelor’s degree from SUNY Oneonta.

Paolo Lorenzoni

SVP - New & Emerging Business Lines

Paolo Lorenzoni (he/him/his) is the executive owner of our vertical businesses, including airport, event & monthly. In this role, Paolo is responsible for setting the vision for each business line, leading our cross-functional teams in execution, scaling, and accelerating growth by delivering a more tailored user experience.

Paolo’s career has been highly cross-functional in nature in the lead up to SpotHero, spanning strategy & analytics at The Boston Consulting Group, product & innovation at IDEO & Food Genius (a food tech start-up acquired by US Foods), and operations & general management at Uber, where Paolo was the first General Manager hire at Uber Eats, running the business across the Midwest before leading global operations for the McDonald’s partnership.
Paolo earned his MBA from the Kellogg School of Management and his BBA from the Schulich School of Business (York University) in Canada.

Nate Phillips

SVP - Market Development

Nate Phillips (he/him/his) joined SpotHero in 2016 and led the Sales & Operations team in the West Region. He is a 19-year parking and transportation veteran, having held multiple roles in operations, sales, marketing, and strategic growth. Before coming to SpotHero, Nate spent the previous 7 years as the Senior Vice President of Propark and Urban Mobility, leveraging his tech and operations expertise to scale one of the largest parking and transportation companies in the United States.

Karen Bartuch

VP of Brand Marketing

Dr. Karen Bartuch (she/her/hers) is leading Brand Marketing at SpotHero, joining from Amazon where she led Brand, Digital, and Go-To-Market teams. She is passionate about creating genuine and meaningful connections between brands and customers – focusing on research and data to uncover meaningful insights, human-centric storytelling, and creating delightful customer experiences. Karen is also an adjunct professor teaching innovation and design at the Kellstadt Graduate School of Business at DePaul University. 

Karen’s career spans over 20 years in the public and private sectors serving on the Chicago Police Department, Motorola Solutions, PwC, and as an advisor to startups. In these roles she led various efforts including policy, communications, marketing, business development, digital, and research and customer insights. 

Karen holds a bachelor’s degree in Psychology from Northwestern University, a Master’s degree in Communications and a doctorate in Business Administration. Karen’s research and writing interests include creativity, innovation, gender, and humor (view her Tedx on this topic here).

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