About Spothero

Our Mission

We’re on a mission to empower people to get everywhere, easier!
By designing better ways to find, reserve and pay for parking, we make life easier, our cities more accessible, and our world more connected.

Our Core Values

Give Drivers the Right of Way

We take the Hero in our name seriously, and we go the extra mile to make sure our drivers have an experience we're proud of.

Drive Growth

We venture outside our comfort zones to accelerate company and individual growth. With a desire to learn and willingness to teach, reflection on the losses as well as the wins, and sharing and seeking of candid feedback, we drive ourselves and the company forward.

Fuel Relationships

We believe strong relationships are the core of high-functioning teams. We build these relationships by intentionally getting to know one another, taking accountability for our work, showing vulnerability, and remembering that trust is a two-way street.

Don't Get Stuck in Traffic

We believe in empowering people to use their unique voices to solve problems and find different routes to success. With the humility to ask for help, the flexibility to adapt, and the resilience to chart the uncharted, there are no limits to what can be achieved.

Remember to Signal

We all strive to do our part in communicating openly and honestly with each other in moments big and small. This means sharing ideas, keeping stakeholders informed, explaining the “why” behind decisions, and doing so with care.

Respect Fellow Drivers

We believe in respecting our fellow teammates and creating a safe space for people to get from here to there. This means listening, assuming positive intent, and seeking to understand different perspectives.

Enjoy the Ride

Laugh, feel the wind in your hair, and remember not to take yourself too seriously.

Our Story

Since launching in 2011, SpotHero has been paving the way for millions of drivers to easily find affordable parking at more than 5,000 garages, lots, and valets in major U.S. cities.

As the #1 downloaded parking reservation app, SpotHero provides easy parking for all, one spot at a time. Based in Chicago, SpotHero is led by founders Mark Lawrence & Larry Kiss.


Mark Lawrence

Co-Founder, Chief Executive Officer

As Co-­Founder and CEO of SpotHero, Mark Lawrence is responsible for the overall vision and strategic direction for the company. Mark was named to Crain’s Chicago Business #Tech50 ranking of the most influential people in the local technology community. He was also selected for the National Parking Association’s inaugural 40 Under 40 class in 2015.

Mark has penned articles for parking industry publications Parking Today and Parking Magazine and regularly speaks at technology, entrepreneur and parking conferences across the country.

Before founding SpotHero, Mark was a Financial Analyst at Bank of America. Mark graduated with a B.S. in Finance from Bradley University.

Larry Kiss

Co-Founder, Chief Technology Officer

Larry Kiss is the Co-Founder and Chief Technology Officer of SpotHero where he is responsible for setting the technical vision of the company as well as forging strategic partnerships.

Larry spent a number of years designing microprocessors for Advanced Micro Devices and then building mobile devices for Motorola before he founded SpotHero.

Larry received a B.S. in Computer Engineering from the University of Delaware and a Master’s in Electrical Engineering at the University of Colorado at Boulder.

Exec Team

Eric Brooke

VP of Engineering

Eric Brooke is the Vice President of Software Engineering at SpotHero. In this role, Eric combines his innate curiosity, love of problem-solving and aptitude in empathetic leadership to oversee a team of 50 engineers as they execute on the technical vision of SpotHero’s industry leading platform.

With 15 years of leadership experience across the software engineering field — including 8 years at the executive level, Eric has a demonstrated ability to bring the best out of those he leads. He’s led 31 teams throughout his career, at times through complex and stressful situations, such as a merger of six different organizations, a major organizational restructure and 18-hour days in the thick of election season.

In addition to his visionary leadership, Eric brings deep technical expertise to the role, with experience working on production code for 15 apps, implementing IT infrastructure in 5 organizations, and introducing new software engineering processes in multiple organizations. His passion for technology goes back to his childhood, where he accompanied his father as he repaired mainframes.

Eric took this passion to university, and earned a BSc in Computer Science from the University of Hertfordshire in the United Kingdom. He’s also completed a number of postgraduate courses at British Columbia Institute of Technology (BCIT), Massachusetts Institute of Technology (MIT), and The Open University.

When he’s not leading teams and solving problems, Eric spends his time building new applications, reading the newest science and tech publications, utilizing his Second City-trained improv skills, cooking up unique culinary creations and hiking the great outdoors.

Connie Capone

Chief Financial Officer

Connie Capone is Chief Financial Officer at SpotHero. In this role, she oversees the company’s financial functions as it enters its next phase of growth, and brings
extensive experience from her previous roles in operations, consulting and venture

Prior to SpotHero, Connie served as the CFO and Chief Administrative Officer at
GeoDigital, an Atlanta-based high tech software company. She also spent more than
10 years as a partner at JK&B Capital, with more than $1.1 billion under
management, and founded Venture Capital Advisors. Her earlier roles include a
wide range of positions at PwC, Baxter and Booz Allen Hamilton.

Connie earned her MBA from Harvard Business School and holds a B.S. in Finance
and Marketing from Penn State University, where she was a University Scholar.

Matt DiBari

VP of Product

Matt DiBari joined SpotHero in 2019 as Vice President of Product, bringing more than 15 years of experience to the role. At SpotHero, Matt is primarily responsible for product vision and strategy, bringing together his love of product innovation and more than a decade of automotive experience. 

Prior to SpotHero, Matt was the Senior Director of Product Management at Cars.com, where he led product management teams working on all aspects of the cars.com marketplace and technologies. Before joining Cars.com, Matt honed his automotive expertise at CDK Global, where he was responsible for a global team developing automotive retail and accounting systems with product revenues of up to $100 million annually. 

Matt has a BA in computer science, math, and philosophy from Augustana College and an MS-MIS and MBA from the University of Illinois at Chicago.

Elan Mosbacher

Sr. VP of Strategy & Operations

Elan Mosbacher is Senior Vice President of Strategy & Operations at SpotHero. In this role, he oversees the company’s strategy, business development relationships and new business initiatives.

Elan joined SpotHero in 2013 and led the marketing department for three years. Prior to SpotHero, he led marketing and business development teams at two venture capital funded startups—an ecommerce company with over a million members which was acquired, and a B2B software company with over 125 employees.

He also spent time in consulting, venture capital, and banking.He earned his MBA from Northwestern’s Kellogg School of Management and a B.S. in Finance from University of Maryland.

Chris Stevens

Chief Marketing Officer

Chris Stevens is the Chief Marketing Officer for SpotHero. Chris brings 25 years of e-commerce and internet advertising experience to SpotHero.  He has served with early innovators and startups, transactional intermediaries, enabling technologies, SaaS marketing services, as well as what are now relatively mature online consumer brands.

Prior to joining SpotHero, Chris was the General Manager for Groupon’s travel business and before joining Groupon he served at Orbitz and Expedia in several managerial roles. Prior to Orbitz and Expedia, he served with Worldspan where he oversaw the joint development of airline shopping and booking solutions for online travel agencies together with his oversight of Worldspan’s strategic relationship with Expedia, Inc.

Chris’s breadth of roles includes general business management, consulting, business development, strategic partnerships, paid advertising channels, advertising sales, merchandising, CRM, analytics, systems integration and migration, among others. To clear his mind, Chris enjoys reading, running, and sailing hobbies and he still occasionally dabbles in code for fun or to prototype new ideas. He lives in Evanston, IL and spends time on Martha’s Vineyard where his ancestors settled centuries ago.

Matt Sullivan

Sr. VP of Sales

In his three years of holding sales leadership roles at SpotHero, Matt has driven a variety of strategic initiatives that capture demand, increase efficiency and maximize revenue for SpotHero’s parking partners in markets across all of North America. He now leads SpotHero’s entire sales organization as Head of Supply. Matt hails from San Diego and graduated from UC San Diego, and he has a proven track record of success over 20+ years of customer service, account management and sales management.

John Horton

VP of Business Development

John Horton is Vice President of Business Development at SpotHero. In this role, he oversees SpotHero’s strategic partnerships involving technology integrations with companies in various industries. John also supports with SpotHero’s overall strategy.
John joined SpotHero in 2015 and led the Sales & Operations teams on the East Coast as General Manager. Prior to SpotHero, he held a leadership position at Zipcar focusing on parking Zipcars fleet across the globe. John has over 10 years of mobility experience. He is from upstate New York and has a Bachelors degree from SUNY Oneonta.

Paolo Lorenzoni

VP of Vertical Business Teams

Paolo Lorenzoni is the executive owner of our vertical businesses, including airport, event & monthly. In this role, Paolo is responsible for setting the vision for each business line, leading our cross-functional teams in execution, and accelerating growth by delivering a more tailored user experience.

Paolo’s career has been highly cross-functional in nature in the lead up to SpotHero, spanning strategy & analytics at The Boston Consulting Group, product & innovation at IDEO & Food Genius (a food tech start-up acquired by US Foods), and operations & general management at Uber, where Paolo was the first General Manager hire at Uber Eats, running the business across the Midwest before leading global operations for the McDonald’s partnership.
Paolo earned his MBA from the Kellogg School of Management and his BBA from the Schulich School of Business (York University) in Canada.

Nate Phillips

VP of Enterprise Sales and Client Development

Nate Phillips joined SpotHero in 2016 and led the Sales & Operations team in the West Region. He is a 19 year parking and transportation veteran, having held multiple roles in operations, sales, marketing and strategic growth. Before coming to SpotHero, Nate spent the previous 7 years as the Senior Vice President of Propark and Urban Mobility, leveraging his tech and operations expertise to scale one of the largest parking and transportation companies in the United States.

Sandy Schwarz

VP of Finance & Accounting

Sandy Schwarz is the VP of Finance and Accounting and brings more than 15 years of corporate finance experience to her role at SpotHero, where she works cross-functionally to ensure that all of SpotHero’s financials are in tip top shape. Sandy joined SpotHero as Controller in 2017 and has helped transform SpotHero’s financial reporting to meet the growing needs of our internal management and investors. Before joining SpotHero Sandy held accounting and finance leadership roles in both Chicago and New York City at Britannica, MMPI, and Bumble and bumble. She is a CPA and has a Bachelor of Science degree in Accountancy from DePaul University.

Kevin Sherlock

General Counsel

A Chicago native, Kevin Sherlock serves as SpotHero’s General Counsel and is a member of the Company’s executive leadership team. Kevin is responsible for managing and overseeing all of the Company’s legal affairs, risk management and insurance practices and corporate governance matters, working closely with all levels of leadership at the Company. Prior to joining SpotHero, Kevin was lead M&A counsel at Groupon and, before that, an attorney with the Chicago law firm Mayer Brown LLP, where he focused primarily on corporate and commercial transactions.

Kevin graduated with high distinction from The University of Iowa College of Law, where he served as Editor in Chief of the Iowa Law Review. He also received his bachelor’s degree from The University of Iowa and was a five-year member of the Iowa football team, playing fullback on two Big Ten championship teams.

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